Finding the Best Way for Your Marketing Solutions

It’s always an issue as to what is the most effective way to market your product or service to a large group of people, whether they are your customers, clients, employees or the general public. The easiest, most cost-effective and efficient way is, without a doubt, by SMS.

Most people have mobile phones, in fact, in the world, more people have mobile phones than they do have toothbrushes, so a text message can be quickly sent to people in a matter of seconds telling them what new or current product or service is available for their use.

To send an SMS is done so simply through the engagement of an SMS Marketing Provider who has the sophisticated software and know-how to take your message directly into people’s mobiles and computers with a near one hundred per cent reliability and promptly within a matter of seconds or the latest few minutes of your instruction.

sms marketing solution

Finding the right SMS Marketing Provider to promote your business

There are numerous SMS Marketing companies in Australia and overseas for you to select. What is important is that you find a company that can assure a reliable and efficient system of message distribution at a reasonable cost. SMS Comparison Table is a tool that will give you an independent overview of the features that need to be considered before engaging such a firm.

The SMS Marketing comparison review looks at features like the telecommunication network provider, the software used including their API, the charges for various volumes of text messages, the reliability of the system, and their customer service. It then looks at a range of reputable companies that offer the client the best value for their dollar in the distribution of marketing solutions.

From the review of numerous SMS Marketing providers, it was evaluated that ClickSend provides a more superior service.

Review the features that provide a Marketing Solution through SMS

The first factor that needs to be considered is the way the text messages will be delivered and that involves the use of an SMS gateway to engage in the delivery of a text message through a telecommunication carrier.  There are three alternative ways of transmitting through a carrier, called Direct or Hybrid or a combination of both. The Direct telecommunication carrier system is the most reliable form but it will usually cost a little more. It uses Australian carriers such as Telstra, Vodafone or Optus. The second way known as Hybrid uses overseas carriers to do the job of distribution. They are usually cheaper but less reliable. The third alternative is a mixture of both types of telecommunication carriers.

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The software platforms used by SMS Marketing providers will give you an idea of the sophisticated technological software that they are using for their distribution system.  Review the range of their IT platforms support systems that they use such as Outlook Mobile Service, Email to SMS, Online SMS and SMS Gateway Australia.

The whole point of the exercise is to ensure the client that a message will be distributed to thousands of people virtually instantaneously without the worry of how it will happen. The only requirement for a client is to have access to a mobile or the internet to tell the SMS Marketing Company what message needs to go out.

The software should also have the capability to receive replies that can be directed, if required, into your email or mobile system. Also merging the addresses and information into personalised messages will increase the effectiveness of engaging customers or people and thereby increase your marketing attraction to a product or service. SMS Marketing companies should also have the ability to collate destination mobile numbers and pass on such information from Excel or similar IT software that can be analysed and appropriate action taken.

Which SMS Marketing Providers offer reasonable rates?

From an extensive review and analysis of a wide range of Australian SMS Marketing companies, it was seen that ClickSend offers the best value from a charging point of view compared to other SMS Marketing companies.  This company does offer a cheaper rate with both small, medium and large volume distribution.

A number of these marketing providers do have unlimited credit for a certain time and a Service Level Agreement (SLA) around their gateway service which makes the comparison easier to judge. It should also be noted that if you look at undelivered messages they should not be charged.

Reliability needs to always be considered

The matter of reliability is a key issue that must be seriously considered. There are many SMS providers but the requirement for assurance as to their reliability in sending information at a specified time and with success in reaching all the people on the database is critical.

The solution is that a state-of-the-art software platform technology supported by technically based staff is the matter to be investigated. Therefore, one needs to review, via SMS Comparison Table and associated reviews what is available.

ClickSend as well as other SMS Marketing Providers need to ensure the text messaging service is easy to use using, from the Client’s perspective, the simple ways to get the message they want to be distributed to the SMS Marketing Provider. As stated before, only access to the internet or mobile should be all that is required. The rest should be done by the provider.

The SMS Marketing company should state that they ensure an up-time guarantee of 99% or above. Ideally, a company that states they offer a 100% guarantee or your money back is an ideal SMS provider. The telecommunication carrier is also a major factor in the delivery of messages on time. Direct carrier has a better reliability rate than hybrid carriers.

What customer support is available from the SMS Marketing provider?

From the reviews of major SMS Marketing providers, it was seen that the one that provided the best customer care from the SMS Comparison Table presented.

Textit Website

Others did rate well but not to the same extent. What was looked at was the ease of access to the call centre number and the times of operation of the call centre, whether it be business hours Monday to Friday or a 24/7 response rate.

Of course, there are means of communication with the customer care groups whether it is by email, Meta (Facebook), Instagram, or other social media avenues.

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The free trial offered by some SMS Marketing companies allows the prospective client an opportunity to try their marketing services for a short period and see and use their technical support services as well as their infrastructure.

About SMS Comparison Table and Associated Sites

Like any Comparison Site, there is a purpose and reason for the development of such a table and associated sites. In the case of SMS, the authors who worked in text messaging services for many years felt that there was confusion by prospective and interested clients as to who was a good and efficient SMS Marketing provider.

Textit Website

Therefore the conclusion was that the authors have developed the independent assessed Comparison Table with details in the associated sites of a variety of reputable companies so that you can consider making a more informed decision prior or engaging an SMS provider.

The authors do not work for any SMS provider so their assessment is purely based on their knowledge and experience of the text messaging service available.

While the SMS Australia Comparison Table is free for the public to use, the authors wish to disclose that some affiliate relationships do exist. Such relationships do not impact the rates and fees users of the site will receive from these providers.

As the information comes from the provider’s website and not through an API feed, there is the risk data may become outdated without prior notice. As such, you should note below when the page was last updated. You should also check with the SMS gateway providers’ website account before signing up.

If by chance you notice that some information from the SMS provider does not match with the review provided, please let the authors know and changes will be made as soon as possible.

It is hoped that this free Comparison Table and associated sites will be beneficial to you.


Last updated on 12 January 2024


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