Broker Reviewed

Features ClickSend Wholesale SMS SMSTech directSMS Trumpia
Overall rating
Price (out of 5) 4.5 4.0 3 2.5 1
Tools (out of 5) 5 4.0 3.5 3.0 4
Trust (out of 5) 4.5 3.5 2.0 3.0 4
Customer service (out of 5) 5 3.5 3.0 3.0 3
Years founded 2006 2014 2010 2001 2006
Listed or Private company Private Private Private Private Private
Head Office Perth, Australia Melbourne, Australia Melbourne, Australia Sydney, Australia California


Price per sms ClickSend Wholesale SMS SMSTech directSMS Trumpia
  • >250K+
  • >100K+
  • >10K+
  • >2000
  • 5 cents
  • 5.5 cents
  • 6.5 cents
  • 6.5 cents
  • 5.2 cents
  • 5.9 cents
  • 6.9 cents
  • 7.4 cents
  • N/A
  • N/A
  • 14 cents
  • 15.5 cents
  • 5.6 cents
  • 5.9 cents
  • 6.9 cents
  • 7.3 cents
Payment mode Prepaid & invoice Prepaid & invoice Prepaid & invoice Prepaid & invoice Monthly
Price match
Set up fees
Monthly fees
Feature ClickSend Wholesale SMS SMSTech directSMS Trumpia
Payment methods Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit Credit Card/EFT
Payment mode Prepaid & invoice Prepaid & invoice Prepaid & invoice Prepaid & invoice Invoicing
Price match
Set up fees
Monthly fees

SMS Functions

Feature ClickSend Wholesale SMS SMSTech directSMS Trumpia
API for Developers
Software needed
SMS Gateway API API API Option
2-Way SMS
Email to SMS
Carriers Australian Australian Australian N/A Global
Dedicated number $20/month Not disclosed Not disclosed Available
Inbound SMS Free Free Not disclosed Optional extra
Money back guarantee


Feature ClickSend Wholesale SMS SMSTech directSMS Trumpia
Global coverage
No mention No mention
Gateway uptime 100% 100% 99% 99.99%
SLA guarantee 100%
No details
Spam compliant
Security and Privacy policy

Customer care service

Feature ClickSend Wholesale SMS SMSTech directSMS Trumpia
Free trial
- 50 Free SMS
- 25 Free SMS
- 25 Free SMS
Phone support
Email support
Support hours 24/7 Business hours Business hours Business hours USA Hours
Reviews Trustpilot = 4.4/5 - 876 reviews No Reviews 1 Review On Product Review Trustpilot = 4.6/5 - 36 reviews Capterra - 4.3/5 from ‎52 votes


Features ClickSend Wholesale SMS SMSTech directSMS Trumpia
Overall rating 9.0 7.5 6.5 5.0 3.6
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Comparing SMS Marketing Australia Providers

Comparing SMS Marketing providers in Australia should be easy but it is not necessarily so. You may ask why is this so? Every company prices delivery will vary, it offers different products and services, its customer care can be varied and it may use different gateway carriers. To simplify things, an easy to read SMS Comparison Table has been developed based on usage requirements and needs of different customers.

Our SMS Marketing Comparison Table was developed to identify and compare the services and products offered by the range of SMS Marketing providers through means of an independent yet well-analysed SMS Comparison Table. The information has been categorized into a simplified, readable, and easy to follow tabulated format so as to provide you with key information on key selection criteria such as SMS distribution features, text message costs, networks availability, customer service support, credit availability, and so on.

ClickSend is the recommended SMS Marketing Australia Provider

ClickSend is a one-stop shop for all your mobile marketing needs, offering an easy-to-use range of SMS services. This SMS Marketing provider offers online SMS texting that marketers can use for promotions, communications and reminders by sending and receiving SMS from any web-enabled computer. This is an efficient way of distributing messages to individuals, customers, clients or organisations which involves just one simple step with no setup required.

ClickSend SMS Marketing services

Email to SMS is considered one of the easiest methods of sending an SMS from your computer. ClickSend as an SMS Marketing provider requires no username, no password and no added software allowing you to send quick SMS without logging into a new website.

ClickSend SMS Website

Value for Money – Charge Comparison

When comparing five major Australian SMS Marketing providers it can see that ClickSend provides the cheapest rates for text message distribution on a monthly basis whether it is with low message distribution numbers of less than 2,000 messages per month to large quantities of over 200,000 messages per month. On average, the pricing rates are around 5 to 25% cheaper than its competitors.

It has no monthly fee or recurring fees for dedicated numbers and incoming SMS are free. It does have unlimited credit which is better than some other marketing competitors and provides a 100% Up-time Service Level Agreement (SLA) guarantee which is very reassuring and worthy of consideration.

It should be pointed out that there is no contract, no setup fees or charges, and no expiry date for SMS credits.

SMS Broadcast does offer also relatively cheaper rates compared to the other competitors and is ranked number 2 for price competitiveness. DirectSMS and SMSTech are comparable in costs. However, TextIt is far more expensive with its charges than the other SMS marketing providers.

Comparing features of SMS Marketer providers

A number of good features are offered by all the SMS Marketing providers compared in the comparison table. Overall, TextIt is considered to offer the best range of valued features whether there is no charge for the virtual number to bulk SMS or Developer API on offer. ClickSend and SMSTech come near equal second in their range of valued features that can be used by a marketer. DirectSMS and SMSBroadcast are considered to be limited in the range of features that they offer to their clients or customers but not to any extent that would be detrimental to the overall service.

Reliability of Text Message Marketing services

With regard to reliability of the SMS Marketing service, overall all the providers do offer a very reliable distribution service with an uptime guarantee and Australian support on an ongoing basis.

ClickSend is jam-packed with features that go above and beyond your basic email to SMS Marketer Australia service. With their service, you can also post to Facebook or Twitter, which can be used to alert or remind customers from your email to SMS text message.

The review showed that ClickSend offer 1800 number and you can also get in touch with ClickSend online too. They also offer 24/7 email support, which is better than the other competitors. An international phone number is also provided on their contact page. A small FAQ on the SMS page is available.

Another standout feature is their MMS capability, which allows you to send photos and videos in your texts to contacts that have smartphones. Another fantastic feature is composing and sending text message marketing information online to a single contact, multiple contacts or a group of contacts.

However, it should be pointed out overall there is little to differentiate between the five providers in terms of reliability, as shown in the SMS comparison table. This is very reassuring and therefore does not discount the good reliability of the other SMS Marketer providers.

Reputation of each SMS Text Message Provider

In comparing all five SMS Marketing providers in terms of reputation, SMSTech was slightly ahead of the other competitors with a 91% rating. This was followed closely by the other providers who were only slight under by a few percentage points.

In summary, the reputation of all the SMS text message providers is significant enough to know that you are dealing with good, sound, companies who know the right strategies and pride themselves on their reputation.

ClickSend SMS Website

About This SMS Marketing Comparison Table

The SMS Marketing Comparison Table allows businesses to navigate from the homepage to find a SMS solution to suit their needs. If you’re not sure what type of provider suits your needs and wants, simply view our blogs or just visit our page and you will see a detailed explanation of the service and who it is suitable for you.

SMS Comparison is an independent SMS website in Australia that is not owned by any SMS provider. It is run and owned by Australians with commissions made only when you choose a provider.

These providers were chosen based on their feature and tools to provide businesses outstanding value. Only some recommendations have an affiliate relationship with the website. We don’t ask for your information and reply on you clicking through to the provider website and then opening an account.

We appreciate your support and always welcome questions and feedback.

What You Should Know About SMS Marketing

Marketing through SMS has some real advantages for businesses and organisations.

1) It requires SMS Marketing Software

SMS messages on average exceed a 90% read-rate only because the messages sent are relevant for the user. SMS Marketing software is critical to ensure the right messages are sent to databases at the right time and personalised. This SMS marketing campaign software often uses an SMS gateway that integrates with an existing database or CRM such as Salesforce or Outlook.

2) Regulation Limits Its Use

Mobile marketing has rules and regulation such as the Spam act 2003 in Australia. All campaigns either to prospective or existing customers need to meet these standards. This includes the option to opt-out of future text message marketing campaigns.

3) SMS Campaigns Can Focus On Immediacy

With the average Australian checking their phone approximately 110 times daily, it’s no surprise that most text messages are open within 3 minutes of receiving the text. This allows marketers to drive urgency through the SMS campaigns with time-sensitive campaigns with strong ‘call to actions’.

4) SMS Competitions Can Drive Engagements

Text message marketing can go past conventional SMS campaigns. SMS competitions are a great way to reach new and existing audiences as a hook to drive engagement. There are a number of SMS competition options that should be understood by marketers to best suit their audience.

Bulk SMS Comparison Table For Australian Businesses

Compare bulk text message providers with this free table for businesses.

Rating: 4.6
Reviewed by Alain Grossbard

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