SMS Marketing Australia Comparison

With multiple SMS Marketer providers in Australia, many services allow you to send quick SMS without logging into a new website

From the SMS Marketer Comparison Table, ClickSend was considered the top pick based on price, features, reliability and reputation.


  • Messages/ month
  • 1 – 999
  • 1,000 – 10,000
  • 10,001 – 20,000
  • 20001 – 50000
  • 50001+
  • Monthly Fee
  • Virtual Number
  • Bulk SMS
  • Computer 2 Mobile (2 Way)
  • Email 2 sms
  • Developer API
  • Keyword Response SMS
  • Credit Validity
  • Uptime Guarantee
  • Support
  • 7c
  • 6.5c
  • 6.0c
  • 5.5c
  • 5.5c
  • Yes – $19pm
  • Free
  • Unlimited
  • 100% uptime SLA guarantee
  • Australia Support

  • 0 Reviews
  • 7c
  • 7c
  • 6.5c
  • 6.5c
  • 6.5c
  • None
  • Yes – $40pm
  • Unlimited
  • 100% guarantee money-back uptime
  • Australian support

  • 2 Reviews
  • 7c
  • 6.5c
  • 6c
  • 6c
  • 6c
  • None
  • $8.25/month
  • Unlimited
  • N/a
  • Australian support

  • 341 Reviews
  • 8.5c
  • 8.5c
  • 8.3c
  • 8.1c
  • 8.1c
  • None
  • Yes – $29pm
  • Yes – $29/Month
  • Unlimited
  • 99% uptime SLA guarantee
  • Australian support

  • 49 Reviews
  • Cost per SMS (ex gst)
  • 17c
  • 16c
  • 15c
  • 13c
  • 10c
  • $50/month
  • Yes – Included
  • Unlimited
  • N/A
  • Australian support

  • 67 Reviews

 Comparing SMS Marketing Australia Providers

Comparing SMS Marketing providers in Australia should be easy but it isn’t. Every company prices delivery differently, has different products and uses different providers. To simplify things, a easy to read SMS Comparison Table has been developed based on usage requirements of different customers.

Our SMS Marketing Comparison Table was developed to identify and compare the services and products offered by the range of SMS providers through means of an independent yet well analysed SMS Comparison Table. The information has been categorised into a simplified, readable, and easy to follow tabulated format so as to provide you with key information on key selection criteria such as message distribution costs, networks availability, customer service support, credit availability, and so on.

ClickSend is the recommended SMS Marketing Australia Provider

ClickSend is a one-stop shop for all your mobile marketing needs, offering an easy-to-use range of SMS services. This provider offers online SMS texting that marketers can use for promotions, communications and reminders by sending and receiving SMS from any web enabled computer. This is an efficient way of distributing messages to individuals or clients or organisations involving just one simple step with no setup required.

ClickSend range services

Email to SMS is considered one of the easiest methods of sending an SMS from your computer. ClickSend as a SMS Marketing provider require no username, no password and no added software allowing you to send quick SMS without logging in to a new website.


Value for Money – Charge Comparison

When comparing five major SMS Marketing providers it can seen that ClicksSend provides the cheapest rates for SMS distribution on a monthly basis whether it be small message distribution numbers of less than 10,000 messages to large quantities of over 50000 messages per month. On average it’s rates are around 5 to 15% cheaper.

It has no monthly fee or recurring fees for dedicated numbers and incoming SMS are free. It does have unlimited credit which is better than some other marketing competitors and provides 100% Uptime Service Level Agreement Guarantee which is very reassuring and worthy of consideration.

It should be pointed out that there is no contract, no set up fees or charges, and no expiry date for SMS credits.

SMS Broadcast does offer relatively cheaper rates compared to the other competitors and is ranked number 2 for price competitiveness. DirectSMS and SMSTech are comparable in costs. However, TextIt is far more expensive with its charges than the other SMS marketing providers.

Comparing features of SMS Marketer providers

A number of good features are offered by all the SMS Marketing providers compared in the comparison table. Overall, TextIt is considered to offer the best range of valued features whether they be no charge for virtual number to bulk SMS or Developer API on offer. ClickSend and SMSTech come near equal second in their range of valued features that can be used by a marketer. DirectSMS and SMSBroadcast is considered to be a limited in the range of features that they offer to their clients or customers but not to any extent that would be detrimental to the overall service.

Reliability of SMS Marketing services

With regard to reliability of the SMS Marketing service, overall all the providers do offer a very reliable customer service with uptime guarantee and Australian support on an ongoing basis.

ClickSend review also found they offer 1800 number and you can get in touch with ClickSend via Skype too. They also offer 24/7 email support. An international phone number is also provided on their contact page. A small FAQ on SMS page is available.

ClickSend is jam-packed with features that go above and beyond your basic email to SMS Marketer Australia service. With their service you can also post to Facebook or Twitter, which can be used to alert or remind customers from your email to SMS text message.

Another standout feature is their MMS capability, which allows you to send photos and videos in your texts to contacts that have smartphones. Another fantastic feature is composing and sending SMS marketing information online to a single contact, multiple contacts or a group of contacts.

However, it should be pointed out that there is little to differentiate between the five providers in terms of reliability, as shown in the comparison table. This is very reassuring and therefore does not discount the good reliability of the other SMS Marketer providers.

Reputation of each SMS Marketing Provider

In comparing all five SMS Marketing Providers in terms of reputation, SMSTech was slightly ahead of the other competitors with a 91% rating. This was followed closely by the other providers who were only slight under by a few percentage points. In summary the reputation of all the SMS Marketing Providers is significant enough to know that you are dealing with good, sound companies who know what they are doing and pride themselves on their reputation.


About SMS Marketing Comparison Table

The SMS Marketing Comparison Table you simply navigate from the homepage to the type of usage you require and you will see a SMS comparison table suitable for you. If you’re not sure what type of provider suits your needs and wants, simply view our blogs or just visit our page and you will see a detailed explanation of the service and who it is suitable for you.

SMS Comparison is 100% independent from the SMS companies in Australia. It is run and owned by Australians with commissions made only when you choose a provider. These providers were chosen prior to any deals to ensure you find the best provider based on products and value. We don’t ask for your information and reply on you clicking through to the provider website and then opening an account. We appreciate your support and always welcome questions and feedback.

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