What is SMS Marketing?

SMS Marketing is associated with buying and selling a product or a service to an individual or a group of people. In the case of SMS marketing by the use of mobile phones, it provides an online format that reaches a target audience directly and effectively through the use of their smartphone, tablet or any other related telecommunication equipment. This can be done through the avenues of websites, e-mail, SMS or MMS, social media or any other mobile applications.

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The great advantage of SMS marketing is that most people have a mobile phone and they can be provided with immediate personalised information and updates that help promote or sell a good, service and idea.

Advantages of using reliable software of SMS Marketing providers

By using the reliable software of the SMS Marketing companies, it will provide a service that may include:

  • Modifying people behaviour about special deals or offers
  • Provide reliable as well as confidential delivery of information
  • Allows for reminders and alert notices about attending a function or an activity or a promotion
  • Ability to distribute a personalised birthday or significant event message.

Sending emails is not always effective but sending an SMS message directly to the mobile phones of the client’s contacts will normally reach the person(s) wherever they are within a matter of just a few seconds. It has been shown over and over again that over 92% of mobile users will read their messages within 30 seconds of receiving them unlike emails, which can take a whole day.

The charges o this table shows that ClickSend is the Best Value from a pricing point of view.

SMS Marketing Charges

What type of SMS Marketing Software is required by a client?

The answer to the question of what type of SMS marketing software is needed for a client to instruct an SMS Provider to send information is virtually minimal.  The only need is to have access to the Internet from a MAC or a PC, whether it is an iPad or a tablet or a smartphone. The rest is done by the SMS Marketing provider.

The SMS marketing system in the Provider’s database marketing package will mean that they can easily create your message be able to target the audience from the database of contacts you provide and then they will formulate the system so that the text message is sent off within a short time of receiving your instruction.

The SMS can be distributed immediately or can be scheduled for a specific time nominated by the client. So, sending short text messages becomes an efficient method of communication with the end-users needing or wanting the information. Many of the SMS Marketing Providers have the information technology and platforms to disseminate quickly, saving businesses a significant amount of time and of course, money.

What reliable software do SMS Marketing providers offer?

Based on all the reviews into the reliability of the SMS Marketing providers, it was found that they can cater for large volumes of text messages being distributed at the same time. The software available allows for the addition of numerous mobile numbers either sent individually or in groups, dependent on the client’s request. This is done through the provider’s software application using a text file or a CSV file. Some of the applications can delete duplication or able to validate the message before distribution.

Most of the SMS Marketing companies possess the application program interface known as SMS APIs and SDKs. This can automate the client’s business providing full support for languages, Secure FTP, SMPP and any third-party applications. This integration into the system means that businesses can automatically distribute text messages using the software that is present and used by the providers.

What Providers use such software?

From a review of major SMS Marketing providers in Australia, it was seen that they all use the interfaces platforms outlined in the content above. Of course, some SMS companies do have more developed IT technology with more ways to serve the clients but they all do the work of ensuring promotional and marketing messages are disseminated efficiently.

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The major issue is the use of direct or hybrid telecommunication carriers. Some providers may serve the client at a cheaper rate but in most cases, this will mean using a cheaper less effective hybrid or overseas carrier. The direct telecommunication carriers such as Telstra, Vodaphone and Optus are the more reliable and efficient ones but their charges will be higher.

From the range of SMS Marketing providers investigated and reviewed the best one for value and efficiency in Australia’s ClickSend.

Other ways SMS Marketing uses their software to reach customers

As already stated, SMS Marketing can be a highly efficient and effective means of reaching a wide range of customers within just five minutes of a message being received and with single SMS it usually occurs within five seconds. The software allows capturing clients’ contacts with personalised text messages. It uses a simple merge feature to insert a person’s name and thereby attract the attention of the customer or person receiving the message. The system will allow you to select the merge feature so that the personalised merge information will be automatically added to each person text message.

Another software option is known as Shortcodes which allow for text opt-ins to occur using shortcode keywords. This is a simple and engaging way since it allows people to take action with a few keystrokes. Shortcodes are very helpful for marketing a contest or a promotion or a charity event.

Follow up on text responses using marketing automation. By establishing a detailed text message campaign or promotion, one can create messages that will automatically be sent based on subscriber actions. This software system provides straight away customer service and doesn’t matter if the provider is busy responding to your request.

All the software provided by Australian SMS providers is compliant with CAN-SPAM and CASL. These SMS providers will allow subscribers to request removal from the system by easily texting the word “Stop” to their mobile number. Additionally, unsubscribes may be included in the company’s opt-out list. By maintaining the unsubscribe list up to date will mean that the client will be legally compliant.

Of course, there are other marketing software programs that businesses should recommend such as those cited in this Forbes article.

What does SMS Marketing Comparison Table and sites offer?

The question of the heading ‘What does SMS Comparison Table and sites offer?’ has a simple answer. This free SMS Comparison Table and site provides you with an easy-to-use means of determining what are the essential features you require for marketing your product or services. It shows the reputable Australian SMS Marketing companies and what they have to offer their prospective and current clients. It shows what are the essential features, charges, reliability and customer care services. It is like your ready reckoner for you to decide who to engage for your business or organisation.

The Comparison Table was established by experts in SMS who now do not work in this field and can display an independent assessment. Since the authors know what are the essential features they have formed this Table and written about the features for your review and decision-making process.

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The Comparison Table and sites do get reviewed and upgraded on an ongoing period however should you find that some of the content needs updating please do not hesitate to contact the authors and changes will be immediately made.

As stated above the Comparison Table and sites are free to you however should you decide to engage one of the SMS Marketing companies reviewed then the authors may request a commission from the company you employed to do your marketing and communication work. If your looking for a more simple inbound marketing offering a source like Hubspot should be considered.

Last updated on 15 November 2021.

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