Broker Reviewed

FeaturesClickSendWholesale SMSSMSTechdirectSMSSMS Central
Overall rating
Price (out of 5) 4.5 4.0 3 2.5 1.0
Tools (out of 5) 5 4.0 3.5 3.0 3
Trust (out of 5) 4.5 3.5 2.0 3.0 2.0
Customer service (out of 5) 5 3.5 3.0 3.0 2.5
Years founded 2006 2014 2010 2001 2009
Listed or Private company Private Private Private Private Private
Head Office Perth, Australia Melbourne, Australia Melbourne, Australia Sydney, Australia Melbourne, Australia


Price per smsClickSendWholesale SMSSMSTechdirectSMSSMS Central
  • >250K+
  • >100K+
  • >10K+
  • >2000
  • 5 cents
  • 5.5 cents
  • 6.5 cents
  • 6.5 cents
  • 5.2 cents
  • 5.9 cents
  • 6.9 cents
  • 7.4 cents
  • N/A
  • N/A
  • 14 cents
  • 15.5 cents
  • N/A
  • N/A
  • N/A
  • N/A
Payment mode Prepaid & invoice Prepaid & invoice Prepaid & invoice Prepaid & invoice N/A
Price match
Set up fees
Monthly fees
FeatureClickSendWholesale SMSSMSTechdirectSMSSMS Central
Payment methods Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit N/A
Payment mode Prepaid & invoice Prepaid & invoice Prepaid & invoice Prepaid & invoice N/A
Price match
Set up fees
Monthly fees

SMS Functions

FeatureClickSendWholesale SMSSMSTechdirectSMSSMS Central
API for Developers
Software needed
SMS Gateway API API API Option API
2-Way SMS
Email to SMS
Carriers Australian Australian Australian N/A N/A
Dedicated number $5/month Not disclosed Not disclosed Available N/A
Inbound SMS Free Free Not disclosed Optional extra N/A
Money back guarantee


FeatureClickSendWholesale SMSSMSTechdirectSMSSMS Central
Global coverage
No mention No mention No mention
Gateway uptime 100% 100% 99% 99.99% 99.9%
SLA guarantee 100%
No details
Spam compliant
Security and Privacy policy

Customer care service

FeatureClickSendWholesale SMSSMSTechdirectSMSSMS Central
Free trial
- 50 Free SMS
- 25 Free SMS
- 25 Free SMS
- 10 Free SMS
Phone support
Email support
Support hours 24/7 Business hours Business hours Business hours Business hours
Reviews Trustpilot = 4.4/5 - 876 reviews No Reviews 1 Review On Product Review Trustpilot = 4.6/5 - 36 reviews No Reviews


FeaturesClickSendWholesale SMSSMSTechdirectSMSSMS Central
Overall rating 9.0 7.5 6.5 5.0 4.3
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The Top 5 Cheap SMS Providers

SMS Comparison reviewed a number of significant cheap bulk SMS providers in Australia and as result found a good selection of reliable and well customer service orientated companies. They include ClickSend, WholesaleSMS, Burst SMS, SMS Broadcast, and SMS Tech. From reviewing these reputable SMS companies a cheap, bulk SMS comparison table and associated site were formulated for the reader to compare a set of important features offered by these companies. These include price, special features, distribution, customer service support, reliability, present clients, and promotional offers.

From the independent review of cheap bulk SMS providers in Australia, the following summarizes the ratings:

1) ClickSend – 10/10 Rating – Recommended For Small to High Volume SMS customers

ClickSend is one of the fastest growing Australian bulk SMS providers offering a cheap rate for medium to high volume text messages on a monthly basis. It claims to offer a price matching guarantee. It has a sophisticated IT infrastructure  (API) to ensure reliability of distribution on the time requested as well as prompt customer service and customer satisfaction. For further details,  Read more…

2) SMSBroadcast – 9/10 Rating – Recommended For Medium to High Volume SMS customers

SMS Broadcast is a well established bulk SMS provider in Australia that serves well medium to large volume SMS at a competitive price. The provider has a well developed API and indicates a high reliability up-time to ensure the text message is swiftly sent and received by the end users. It offers a price matching guarantee and the cheapest pricing of the bulk SMS providers reviewed. For further details, Read more…

3) WholesaleSMS – 8.5/10 Rating – Recommended For Low to High Volume SMS customers

This bulk SMS providers offers packages for starters of 1000+SMS per month to large volume customers of 250,000+SMS. It provides a reliable SMS gateway and associated services. It allows their clients easy ways of sending the text messages whether it is through WebSMS, email to SMS. WholesaleSMS offer price matching. For further details, Read more…

4) SMS Tech – 8/10 Rating – Recommended for Low to High Volume SMS customers

SMS Tech has a good ready reckoner that shows you the pricing for a certain number of text messages distributed. It is not the cheapest bulk SMS provider but does offer a fair value compared to other competitors. It has the reliable infrastructure in place to ensure reliability of distribution. For further details, Read more…

5) Burst SMS – 7.5/10 Rating – Recommended for Medium to High Volume SMS customers

BurstSMS offers starters a pricing that is reasonable but more expensive than some of its competitors. It pricing for large volumes of SMS distribution is more comparable. It is an Australian company with simple, yet highly intuitive, and feature-rich SMS tools that can be developed specifically for their clients.  For further details. Read more…

Latest update on 28 June 2020

Value of using bulk SMS with a cheap SMS provider

What the cheap bulk SMS comparison table has provided is the ability to see and appreciate the extensive amount of research that has gone in formulating the table covering features such as price, reliability, reputation as well as the notifying you of providers’ quality and security certifications such as ISO 27001 and ISO 9001.

When one refers to SMS (acronym for Short Message Service) it means using a form of communication by sending sending short text messages either through the use of a mobile phone,  or through the web or any other mobile communication system. Bulk SMS means that small to large volumes of SMS can be easily distributed through different wireless communication providers. Texting is limited to 160 characters which includes spaces. There is a cost associated in sending a text message.

There are always a range of bulk SMS providers who can deliver cheap text messaging solutions to businesses and organisations who require to be able to communicate fast and effectively about their information, or marketing campaigns or reminders or sales opportunities to their customers, clients or employees. By providing a state-of-the-art IT supported by technical expertise (API) through a gateway, these bulk SMS providers can achieve a a high level of reliability to companies wishing to employ them to distribute SMS.mass text marketing2

As a consequence, a Bulk SMS Australian Comparison table has been prepared to provide you with independent and unbiased detailed information on features, charges and customer care in a way that is easily identified and easy to analyse. This way, informative decisions can be made as to SMS provider you may consider engaging to distribute text messages to small, medium or large number of customers or other requiring such information.

About Cheap Bulk SMS Australian providers

Australian SMS providers are able to offer cheap rates for their services particularly if the volume of SMS are significant. In most cases you only need to supply a database of clients, customers, consumers, or staff members and the rest is done by the Bulk SMS company.

The whole process usually takes a few minutes from initially notifying them to the final distribution of the message. It really does not matter if the database you provide is in hundreds or thousands of contacts. It is a very effective and efficient way to notify people promptly. Therefore, Australian companies are now realizing the huge potential and benefits of using a mass SMS service and the value they have in association with marketing campaigns such as special deals or alerts.

Within Australia there are two set of Bulk SMS Companies:
1) Premium Bulk Text Message Companies offering high reliability and fast SMS execution but at higher prices.
2) Cheap Bulk Text Message Companies offering low prices but reliability may be lower and delivery may take a longer period of time.

Features of cheap bulk SMS services

One of the main features that you should look for when engaging a cheap bulk SMS provider is the ability to deliver small and large volumes at the same time with the same level of uptime and reliability. Finding the right bulk SMS Service provider taking into account charges can take some time to find considering there are so many features offered. Cheap bulk SMS is very important when using for campaigns or information whether they be for marketing programs or customer updates.
what is sms 2

Features that you need to look for should cover:

  • how the SMS will be managed,
  • what type of gateway service is used,
  • what inbound system will be adopted,
  • will the SMS go straight to an email or will it be sent directly to a mobile phone.

You need to be aware that any destination number can be easily included and be able to be imported from an Excel or similar software. You need to know that numbers can be exported from a program that can manage contacts. Such a file will be uploaded easily and safely into a provider’s address book so that it can be used for actions such as promotions or a marketing campaign. The ability for names and other information to be merged and translated into  simple text messages will mean that you can personalize messages and so improve client or customer engagement so as to improve your marketing or communication campaign.

Reviewing all the features expressed in the comparison table, it is shown that ClickSend has the best rating of all the other reputable SMS bulk providers. Looking at the graph below, the authors’ analysis have been able to provide you with a comparative visual rating  from 0 to 100. With regard to features ClickSend has a ranking of 92 out of a 100. SMS Broadcast follows closely with similar feature products and services and is rated a close 86 out of a 100. The other three SMS providers have achieved a lower rating ranging between 80 to 75 out of 100. It must be emphasized that all the cheap bulk sms providers do offer a good range of valued features and should not be left out as prospective good SMS companies.

Charges by Bulk SMS Providers

By researching and comparing different top level sms bulk providers, a Comparison Table also formulated the pricing schedules of a number of these cheap SMS companies to give you an indication of their prices overall. It can be seen that the most expensive is in the range of 20% more than other provider competitors reviewed, dependent on the volume of text messages sent.

what is sms 3Let’s look at the charges incurred by different cheap bulk sms providers as displayed in the table below. As can be seen the costs are dependent on on the volume of sms distributed each month whether they be a low 500 plus, 10 000 plus,  100 000 to 500 000 or over a 1 000 000 text messages for the month. From the table it shows that with lower volumes, these charges can vary from around 9 cent per message to 7 cent for each message sent. There is a 20% difference in such charges.

While with larger number of SMS distributed such as 100,000 plus that are distributed on a monthly basis, the costs vary from 5.5 cent  to 8.1 cent for each message sent. That’s a difference of around 30%. While on mass scale of one million or more, the cheapest quote is around 4.7 cent to the dearest quote of 7.1 cent for each text message sent which is around 30% price difference.

To visually review the cost structure from a graphical representation as shown below, on the basis of a rating of 0 to 100, where 0 is very low and 100 is excellent, ClickSend and SMS Broadcast are shown to score the best with a most favourable, cheap bulk pricing range for SMS distribution of messages on a monthly basis.  SMS provider, Wholesale SMS has similarly a very cheap costing structure and with a higher rating. This is then followed by Burst SMS with a good solid rating of 74. The other providers being SMS Tech was less competitive in its pricing range.

The pricing structure of cheap bulk SMS providers in Australia is presented below:

What other factors to consider other than charges 

As can be observed from the graph, some cheap bulk SMS companies provide cheaper costs if the SMS volume are lower while others offer better rates. Therefore it is to your advantage to do your research and compare prices to find the best competing bulk SMS provider with respect to their offer ins terms of charges.

In number of instances, the bulk SMS provider recommends optimum solutions at a cost-effective price, tailored to meet each requirement. They actively monitor the prices of the SMS markets and claim that they offer the low everyday prices for SMS messages. They have a price match guarantee in case the client happens to find a lower price. Therefore, one needs to consider such charges against other SMS providers.

Need to consider:

  1. Free trial
  2. Contract or no contract
  3. Monthly fees
  4. Software required to be purchased
  5. Set up fees

Another consideration about charges is the virtual number costs which may be more expensive each month for different distributors as is the Keyword Response SMS service. These applications are designed to send customized SMS replies or reminders based on the ‘Body’ of the incoming text message. So when you receive an SMS on your mobile phone, your mobile application will fetch the ‘Body’ request of the text message. So in that way the application will be able to match the content of the incoming text message with the keywords previously listed and sent as a reply.

Reliability considerations of cheap bulk SMS providers 

Equally as important as another consideration to be taken into account is the reliability of the cheap SMS providers in distributing  bulk SMS.

The issue  that needs to be considered in what is termed Up-time Guarantee reliability. Providers can offer a certain level of guarantee for the distribution of SMS and most providers offer either 99%, 99.5% or 100% Up-time with a Service Level Agreement (SLA) guarantee.  The value of an up-time guarantee is that when a marketing pitch is sent out it guarantees that it will delivered by a certain day. However, even the best guarantee will  not stop your site going offline.

The reliability factor will depend on the gateway provider in the use of premium or hybrid telecommunication carriers. This means that premium carriers such as Telstra, Optus and Vodafone may charge more for their services but offer a more reliable distribution channel. While with hybrid means, the use of international carriers may be cheaper but are less reliable and may not match the timing required.

When comparing  the reliability of the Australian bulk and cheap SMS providers, it is reassuring to know that they do provide a strong reliability factor and satisfactory customer service. This places them in good stead with clients and customers knowing full well that arrangements and distribution requirements are in place to ensure the distribution of SMS will be met as required. So referring to the graphical representation below, you can see that SMS Broadcast, ClickSend and DirectSMS rate extremely highly with a top 100, but very closely followed by Burst SMS and SMS Tech.

Reputation about Cheap SMS providers

When deciding to select or appoint your cheap bulk SMS provider that would suit your needs, there is also a bearing on the provider’s reputation attained over a period of time. Our review of the various providers selected found that certain companies apparently had a strengths in their network services more than their competitors. As previously mentioned, being Australian based companies their gateways do support the network systems of Telstra, Optus, Vodafone and Virgin Mobile.

This was formulated considering also the provision and suitability of their  customer service support to answer inquiries or assist in the dissemination of text messages. Additionally the need of privacy and confidentiality as well as being SPAM compliant do make them reputable in their own rights.

Apart from factors like the pricing policy as part of its competitiveness, the fact that a number of reputable Australian and overseas companies engage these Australian providers is indicative of their reputation. A list of some of the clients can be viewed on the providers’ websites or on Bulk SMS Australia Comparison Table.

By comparing the cheap, bulk SMS providers reputation criteria, a number of key features needed to be considered. Additionally there are other offers that can influence the reputation of the company. Overall, it was decided that out of all the bulk SMS providers researched, SMS Tech was regarded as the most reputable organisation ranking a top 100. This was closely followed by Burst SMS also with a very high rating of 97. SMS Broadcast is well regarded with a reputation score of 86. However some other bulk SMS providers listed rated much lower with Direct SMS rating a mere 59 out of a total of 100.

About the Comparison Table 

The Cheap Bulk SMS Comparison Table was a result of identifying the need for a simple, comparative table of date that could make a prospective client able to decipher and analyse the required selection criteria required to make a valued judgement or decision on too engage to do SMS distribution. As a consequence, a simple, easy to follow comparative table was developed  to provide you with all the information you needed whether it be distribution costs, networks availability, composing online to single and bulk recipients, credit availability, service support and so on.

It is important to appreciate that the review of information placed in the table must be taken as a guide only as certain charges and features may be constantly updated on the providers’ websites without prior notification.

This Table is of course provided is free of charge with no strings attached. However there may be commission required from the provider if you click into their website and engage their services. As you will see no advertisements are on this site so there is no bias in the decision process by both the authors or yourself.


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