An independent review provides findings on the range of cheap bulk SMS Australia as presented in the Cheap Bulk SMS Comparison table
This site provides you with a range of vital features of SMS providers’ packages to ensure it meets your needs.
Latest update was on 2 February 2023.
Our 2023 analysis found that Cellcast is the cheapest Australian SMS provider.
View Cellcast Review >>Visit Clicksend >>
Updated on 18-11-2023. Currency is in AUD $
SMS Comparison reviewed some significant cheap bulk SMS providers in Australia and as result found a good selection of reliable and well-customer service-orientated companies. They include Cellcast,ClickSend, WholesaleSMS, directSMS, SMS Central.
From reviewing these reputable SMS companies a cheap, bulk SMS comparison table and associated site were formulated for the reader to compare a set of important features offered by these enterprises. These include price, special features, distribution, customer service support, reliability, security, present clients, and promotional offers.
From the independent review of cheap bulk SMS providers in Australia, the following summarizes the ratings:
Cellcast is one of the fastest-growing Australian bulk SMS providers offering a cheap rate for low to medium-volume text messages every month. It has a sophisticated IT infrastructure (API) to ensure the reliability of distribution on the time requested as well as prompt customer service and customer satisfaction. For further details, Read more…
This reputable bulk SMS provider offers packages for starters of 1000+SMS per month to large volume customers of 250,000+SMS. It provides a reliable SMS gateway and associated services. It allows their clients easy ways of sending text messages whether it is through WebSMS, email to SMS. ClickSend states that they offer price matching for large-volume distribution. Read more…
This bulk SMS provider offers packages for starters of 1000+SMS per month to large volume customers of 250,000+SMS. It allows their clients easy ways of sending text messages whether it is through WebSMS, email to SMS. WholesaleSMS offer price matching. For further details, Read more…
directSMS has guaranteed text messaging as its core service offering. It is used to deliver mission-critical and time-sensitive SMS messages. It uses the highest quality local telecommunication connections to ensure SMS messages are delivered within seconds of leaving their gateway. It is not by far the cheapest bulk SMS provider but does offer a fair value compared to other bulk SMS competitors. For further details, Read more…
Central SMS does not directly offer a pricing schedule to indicate whether it is reasonable or more expensive than some of its competitors. It is a reputable SMS distributor. It does offer competitive price matching using Australian servers with Tier 1 data security. For further details. Read more…
This cheap bulk SMS Comparison Table and the site have provided you with the ability to appreciate the extensive amount of research that has gone into formulating the table covering features such as price, reliability, customer service, and reputation as well as notifying you of providers’ quality and security certifications such as ISO 27001 and ISO 9001.
When one refers to SMS (an acronym for Short Message Service) it means using a form of communication by sending short text messages either through the use of a mobile phone or through the web or any other mobile communication system.
Bulk SMS means that small to large volumes of text messages can be easily distributed through different wireless communication providers. Texting is limited to 160 characters which include spaces. There is a cost associated with sending a text message.
There is always a range of bulk SMS providers who can deliver cheap text messaging solutions to businesses and organisations that require the ability to communicate fast and effectively about their information, marketing campaigns or reminders or sales opportunities to their customers, clients or employees.
By providing state-of-the-art IT supported by technical expertise (API) through a gateway, these bulk SMS providers can achieve a high level of reliability for companies wishing to employ them to distribute SMS.
As a consequence, a Bulk SMS Australian Comparison table has been prepared to provide you with independent and unbiased detailed information on features, charges and customer care in a way that is easily identified and easy to analyse. This way, informative decisions can be made as to SMS providers you may consider engaging to distribute text messages to a small, medium or large number of customers or others requiring such information.
Australian SMS providers can offer cheap rates for their services particularly if the volume of SMS is significant. In most cases, you only need to supply a database of clients, customers, consumers, or staff members and the rest is done by the Bulk SMS company.
The whole process usually takes a few minutes from initially notifying them to the final distribution of the message. It does not matter if the database you provide is in hundreds or thousands of contacts. It is a very effective and efficient way to notify people promptly.
Australian companies and organisations are now realizing the huge potential and benefits of using a mass SMS service and the value they have in association with marketing campaigns such as special deals or alerts.
Within Australia there are two sets of Bulk SMS Companies:
1) Premium Bulk Text Message Companies offer high reliability and fast SMS execution but at higher prices.
2) Cheap Bulk Text Message Companies offer low prices but reliability may be lower and delivery may take a longer period.
One of the main features that you should look for when engaging a cheap bulk SMS provider is the ability to deliver small and large volumes at the same time with the same level of uptime and reliability. Finding the right bulk SMS Service provider taking into account charges can take some time to find considering there are so many features offered.
Cheap bulk SMS is more prominent when used for campaigns or information whether they be for marketing programs or customer updates.
Features that you need to look for should cover the:
You need to be aware that any destination number can be easily included and be able to be imported from Excel or similar software. You need to know that numbers can be exported from a program that can manage contacts. Such a file will be uploaded easily and safely into a provider’s address book so that it can be used for actions such as promotions or a marketing campaign.
The ability for names and other information to be merged and translated into simple text messages will mean that you can personalize messages and so improve client or customer engagement to improve your marketing or communication campaign.
Reviewing all the features expressed in the comparison table, it is shown that ClickSend has the best rating of all the other reputable SMS bulk providers. Looking at the graph below, the authors’ analysis has been able to provide you with a comparative visual rating from 0 to 100.
Regarding features, ClickSend has a ranking of 92 out of 100. SMS Broadcast follows closely with similar feature products and services and is rated a close 86 out of 100. The other three SMS providers have achieved a lower rating ranging between 80 to 75 out of 100. It must be emphasized that all the cheap bulk SMS providers do offer a good range of valued features and should not be left out as prospective good SMS companies.
By researching and comparing different top-level SMS bulk providers, a Comparison Table also formulated the pricing schedules of a number of these cheap SMS companies to give you an indication of their prices overall. It can be seen that the most expensive is in the range of 20% more than other provider competitors reviewed, dependent on the volume of text messages sent.
Let’s look at the charges incurred by different cheap bulk SMS providers as displayed in the table below. As can be seen, the costs are dependent on the volume of SMS distributed each month whether they be a low 500 plus, 10 000 plus, 100 000 to 500 000 or over 1 000 000 text messages for the month.
The table shows that with lower volumes, these charges can vary from around 9 cents per message to 7 cents for each message sent. There is a 20% difference in such charges.
While with a larger number of SMS distributed such as 100,000 plus that are distributed every month, the costs vary from 2.8 cents to 5.5 cents for each message sent. That’s a difference of around 50%.
To visually review the cost structure from a graphical representation as shown below, based on a rating of 0 to 100, where 0 is very low and 100 is excellent, ClickSend and Cellcast are shown to score the best with the most favourable, cheap bulk pricing range for SMS distribution of messages every month. SMS provider, Wholesale SMS has similarly a very cheap costing structure and a higher rating. This is then followed by Burst SMS with a good solid rating of 74. The other provider being SMS Tech was less competitive in its pricing range.
The pricing structure of cheap bulk SMS providers in Australia is presented below:
As can be observed from the graph, some cheap bulk SMS companies provide cheaper costs if the SMS volume is lower while others offer better rates. Therefore it is to your advantage to do your research and compare prices to find the best-competing bulk SMS provider concerning their offer ins terms of charges.
In some instances, the bulk SMS provider recommends optimum solutions at a cost-effective price, tailored to meet each requirement. They actively monitor the prices of the SMS markets and claim that they offer low everyday prices for SMS messages. They have a price match guarantee in case the client happens to find a lower price. Therefore, one needs to consider such charges against other SMS providers.
Need to consider:
Another consideration about charges is the virtual number costs which may be more expensive each month for different distributors as is the Keyword Response SMS service. These applications are designed to send customized SMS replies or reminders based on the ‘Body’ of the incoming text message. So when you receive an SMS on your mobile phone, your mobile application will fetch the ‘Body’ request of the text message. So in that way, the application will be able to match the content of the incoming text message with the keywords previously listed and send as a reply.
Equally as important as another consideration to be taken into account is the reliability of the cheap SMS providers in distributing bulk SMS.
The issue that needs to be considered is what is termed Up-time Guarantee reliability. Providers can offer a certain level of guarantee for the distribution of SMS and most providers offer either 99%, 99.5% or 100% Uptime with a Service Level Agreement (SLA) guarantee. The value of an up-time guarantee is that when a marketing pitch is sent out it guarantees that it will be delivered by a certain day. However, even the best guarantee will not stop your site from going offline.
The reliability factor will depend on the gateway provider in the use of premium or hybrid telecommunication carriers. This means that premium carriers such as Telstra, Optus and Vodafone may charge more for their services but offer a more reliable distribution channel. While with hybrid means, the use of international carriers may be cheaper but are less reliable and may not match the timing required.
When comparing the reliability of the Australian bulk and cheap SMS providers, it is reassuring to know that they do provide a strong reliability factor and satisfactory customer service. This places them in good stead with clients and customers knowing full well that arrangements and distribution requirements are in place to ensure the distribution of SMS will be met as required. So referring to the graphical representation below, you can see that SMS Broadcast, ClickSend and DirectSMS rate is extremely high with a top 100, but very closely followed by Burst SMS and SMS Tech.
When deciding to select or appoint your cheap bulk SMS provider that would suit your needs, there is also a bearing on the provider’s reputation attained over some time. SMS Comparison review of the various providers selected found that certain companies had strengths in their network services more than their competitors. As previously mentioned, being Australian-based companies their gateways do support the network systems of Telstra, Optus, Vodafone and Virgin Mobile.
This was formulated considering also the provision and suitability of their customer service support to answer inquiries or assist in the dissemination of text messages. Additionally, the need for privacy and confidentiality as well as being SPAM compliant do make them reputable in their rights.
Apart from factors like the pricing policy as part of its competitiveness, the fact that several reputable Australian and overseas companies engage these Australian providers is indicative of their reputation. A list of some of the clients can be viewed on the providers’ websites or the Bulk SMS Australia Comparison Table.
By comparing the cheap, bulk SMS providers’ reputation criteria, some key features needed to be considered. Additionally, other offers can influence the reputation of the company. Overall, it was decided that out of all the bulk SMS providers researched, SMS Tech was regarded as the most reputable organisation ranking in the top 100. This was closely followed by Burst SMS also with a very high rating of 97. SMS Broadcast is well regarded with a reputation score of 86. However, some other bulk SMS providers listed rated much lower with Direct SMS rating a mere 59 out of a total of 100.
The Cheap Bulk SMS Comparison Table was a result of identifying the need for a simple, comparative table of data that could make a prospective client able to decipher and analyse the required selection criteria required to make a valued judgement or decision on to engage to do SMS distribution. As a consequence, a simple, easy-to-follow comparative table was developed to provide you with all the information you needed whether it be distribution costs, network availability, composing online to single and bulk recipients, credit availability, service support and so on.
It is important to appreciate that the review of information placed in the table must be taken as a guide only as certain charges and features may be constantly updated on the providers’ websites without prior notification.
This Table is of course provided free of charge with no strings attached. However, there may be a commission required from the provider if you click on their website and engage their services. As you will see no advertisements are on this site so there is no bias in the decision process by both the authors or yourself.
Some several businesses and organisations depend on sending text messages to clients, customers, stakeholders or staff, to get their information across as soon as possible. By using a premium direct gateway carrier system, these important messages will be delivered through major Tier 1 networks such as Telstra, Vodafone, Optus or other telecommunication carriers.
What is offered is a website that can disseminate or receive text messages (SMS) from a web browser that will be directed to receivers whether they are customers or clients or staff served by this direct gateway carrier system. In this current day, most messages are usually routed to specific mobile phone networks.
a reliable SMS gateway provider, you should look for the following key features:
By considering these factors, you can choose a reliable SMS gateway provider that meets your specific requirements.
Additional considerations include:
– Timely SMS to be distributed within a short time frame for alerts or notifications;
– Where the nature of the content is highly confidential;
– When there is a need for messages from your customers to be returned;
– For marketing and communication campaigns;
– As reminders for appointments and the like; and
– As a means of notifying when delivery is reached.
The issue when comparing SMS providers in Australia is that it is not easy to see which one best suits your needs. It should be easy to decide. Every SMS service provider has a range of products and IT tools for you to use and that can become quite confusing. And on top of this, the offer of a variety of price schedules when using different gateways, adds to the confusion.
Therefore, you must know about the differences so that you can assess and determine the best value for money in delivering your efficiently and effectively your important messages.
The use of a Bulk SMS Gateway Comparison Table will make your life simpler and easier to assess the right provider for your needs.
Deciding on your preferred Australian SMS providers will depend on text message gateways to get your message across. This may include the use of a premium SMS gateway or a cheaper SMS gateway. In general, most large providers will offer you premium gateways.
The major difference between a Carrier Direct (sometimes known as Tier-1 or Premium) gateway and a Hybrid (or Grey) gateway is the passageway the SMS company uses to reach the customer or stakeholder. A Carrier Direct gateway will send your SMS directly from your computer straight to a reliable and efficient SMS carrier.
For example, in Australia, this will mean that your specific text message will remain within Australian shores and will be delivered through reliable communication networks such as Telstra, Optus or Vodafone. This connection is paramount for ‘time-poor’ messages or where confidentiality and privacy may be a concern such as the use of PINs via major alerts. With the use of a Carrier Direct gateway, this will command a more expensive charge for each SMS that is distributed.
There is a cheaper gateway service available that is called a Hybrid or Grey gateway. Such a service is cheaper than the premium service and is good for the distribution of large or bulk messages such as for promotional or marketing campaigns or for text messages that need not be sent within a specific period. The hybrid gateway service will send your SMS using the cheapest route available. This will mean that when you are ready to press ‘send’, the SMS that you wish to be delivered may go outside Australian shores through an international carrier and rebound back into an Australian SMS gateway carrier. This may result in a delay of your message and consequently, lead to a later or slower delivery time.
When comparing these gateway service options of the various SMS service providers, it is shown that ClickSend and Wholesale SMS t provide the best SMS companies that can provide you with the option of using either of the two types of gateways. So you can determine which gateway to use but remember many SMS gateway providers will offer cheaper messages by adopting a range of hybrid gateways.
In summary, Direct and Hybrid gateways offer:
From our SMS Gateway Australian service review it was found that ClickSend has the best service of all major SMS gateway providers that were compared. It showed a reliable ability to provide the use of premium Australian networks thereby allowing small and large businesses to be able to send thousands of SMS promptly and at any one specific time. It should be stressed that requiring sending an SMS immediately, you can decide on the scheduled time or specified date that your SMS message should or must be delivered to the customer or client when it is most needed.
From the thorough review and analysis, it is also shown that ClickSend had the best network support for a large range of solutions for SMS reminders, including browser-based message platforms. As emphasized, the ability to send mass text messages at any one time requires that the client has the confidence to know that customers or employees or stakeholders will be notified within seconds or the latest minutes of distribution. It also allows the client to choose their replies managed by the ClickSend inbound system, which can go straight to your email or mobile phone.
The powerful part of such distribution is the ability for destination numbers to be typed in, or able to be copied and pasted from an Excel spreadsheet or some similar format. Also, export numbers can be transported from an external program where contacts are managed. From such a file, it can be uploaded into any nominated provider’s system or used for a marketing or communication campaign. Translating information into text messages will allow you to personalize reminder messages, or improve and strengthen your relationship with clients, stakeholders, employees and customers.
ClickSend is an Australian-based company and so provides the opportunity to support companies using their services throughout the country. It can be observed that certain major Australian organisations use ClickSend for delivering their SMS reminder notices.
The comparison of SMS Gateway service providers showed that ClickSend, Cellcast and directSMS gateway networks do provide sound support for a large range of SMS solutions that may cover browser-based message platforms in Australia. These companies provide you with the ability to manage replies by these Gateway services for the inbound systems, directed to your email, or mobile phone.
Reviewing the competitive prices of the range of cheap SMS gateway services, it was shown that Cellcast and ClickSend provide the best value. It offers the cheapest rate for text message cost whether it is on a small distribution level or large volumes of 5,000 + or 500,000+. Both Cellcast and ClickSend have no setup fees, no hidden charges free fixed numbers, free replies and free delivery reports.
Looking at the graphical table representation provided below, Cellcast offers the cheapest rates and achieved a top rating. Other providers’ rates are between 10% to 30% more expensive than the cheapest prices.
When one looks at and reviews the bulk SMS gateway provider comparison table, it can be easily seen that ClickSend, Cellcast and DirectSMS are regarded as delivering the most reliable bulk SMS solutions to both businesses and organisations. It meets the needs of communicating promptly and effectively to its customers, clients and staff at any time of the day or night on a 24/7 basis.
These SMS provider companies can provide state-of-the-art technology supported by sound technical advice. Of course, being Australian-based companies, they can provide the customer service expected of them throughout the country on an ongoing basis.
Like most gateway service providers, ClickSend and Cellcast made sure that SMS texting sent is simple to use – throughout the process from the start to finish, all within a very short period of time. Individuals, organisations and businesses, whether large or SMEs, can access their SMS needs from anywhere since no specialized software is needed. The only thing that is required is to be able to log in from anywhere with an internet connection and the rest is resolved.
Melbourne-based Cellcast has a very powerful gateway system to access, it will support your SMS delivery whether it be sent in bulk or as a single text message at any time of day or night. It is important to note that a full reporting service is available which will allow you to review your database at any time and remove numbers if they are no longer active or required.
It should be stated that ClickSend does guarantee their service and delivery as a bulk gateway provider ensuring that reliable SMS solutions are provided to businesses, organisations and individuals, who require that such communications are both speedy and effectively sent to their customers, clients or/and employees at any time.
However, it should be emphasized that some SMS Bulk providers do not provide an uptime guarantee (SLA) which may be an issue if you require 100% of your text messages to be delivered on time. Some do charge a fee of $99 a year for a virtual number which may rule out some smaller businesses.
From a reputation angle, ClickSend and Cellcast are regarded as reputable gateway provider companies with a high rating. It showed that it was able to provide a very reliable SMS distribution service to its clients whether they be big or small-sized businesses or government organisations that require to communicate on an ongoing basis from PCs and web browsers through different IT platforms including Outlook Mobile Service, Email to SMS, Bulk SMS, Online SMS, and SMS Gateway Australia. It offers a relatively competitive price that matches with other providers as well as guarantees a supportive client service base.
Both companies are known for their long-established company standing distributing bulk SMS messages to clients, customers, stakeholders and employees, for purpose of promotions, reminders and updates in Australia. They have extensive years of experience offer a sound online SMS messaging service that is considered to be user-friendly.
When comparing both Cellcast and ClickSend it is evident that they both provide state-of-the-art IT technology that is well supported by their great technical support department. Customer service and result orientation are areas of great importance to these providers to achieve a top level of customer or client satisfaction.
From the comparative set of graphs on reputation standards below it can be seen that ClickSend and Cellcast rate extremely highly with full marks, rating 100 out of 100. This is followed by WholesaleSMS with a very good reputation rating.
Everyone thinks that selecting a Bulk SMS Gateway provider is a simple matter but it isn’t!
Why you may ask? This is because every SMS provider delivery is different, whether it is the variety of products it has to offer or the different gateways available or the variation in its pricing schedule.
Now it is easier for you to select by using a Bulk SMS table that compares different bulk SMS gateway providers in Australia. The comparison of providers has been prepared through means of an independent yet analysed table that provide you with a way to simply navigate the services they have to offer without having to look and understand the homepages of various providers.
The table relates to charges, usage, gateway types, customer service support, as well as the ability to access SMS provider websites.
The authors are experienced people who had worked within the SMS industry and decided to create this Cheap Bulk SMS Gateway Australia comparison table to make your research much easier whether you are a business or an individual. Each review focuses on evaluating the strengths and weaknesses of the SMS provider.
It needs to be stressed that the details provided in the comparison table and the reviews done should be regarded as a guide. If the SMS providers’ websites change then every endeavour will be done to change the site and comparison table as soon as possible.
The well-designed and easy-to-use SMS Australia Comparison Table is prepared and offered to you free of charge. A commission may be requested from the gateway provider if you engage their services via using this site.
To maintain independence, no promotions or advertising is placed on this site.
Latest update on 2 February 2023.