Value of using bulk SMS with a cheap SMS provider
Short Message Service or acronym, SMS, is a used to explain sending short text messages usually through the use of a mobile phone, or through the web or any other mobile communication system. Bulk SMS means that small to large volumes of text messages can be distributed through different wireless providers. Texting is limited to 160 characters which includes spaces. There is a cost in sending a text message.
There are always a range of bulk SMS providers who can deliver cheap text messaging solutions to businesses and organisations who require to be able to communicate fast and effectively about information or reminders or sales opportunities to their customers, clients or employees. By providing state-of-the-art IT supported by technical expertise, these providers can achieve a a high level of satisfaction to companies wishing to employ to do distribute SMS.
As a consequence, a Bulk SMS Australian Comparison table has been prepared and that provide detailed information on features and charges in a form that is easily identified and easy to analyse. This way, informative decisions can be made as to SMS provider you can contract to do send text messages to large groups of clients or customers or staff.
About Cheap Bulk SMS Australian providers
Australian SMS providers are around that offer cheap rates for their services particularly if the volume of SMS are significant. In most cases you only need to supply a database of clients, customers, consumers, or staff members and the rest is done by the SMS company. The whole process usually takes a few minutes from initially notifying them to the final distribution of the message. It really does not matter if your database you provide is in hundreds or thousands of contacts. It is a very effective and efficient way to notify people promptly. Therefore, Australian companies are now realising the huge potential and benefits of using a mass SMS service and the value they have in association with marketing campaigns such as special deals or alerts.
Within Australia there are two set of Bulk SMS Companies:
1) Premium Bulk Text Message Companies offering high reliability and fast SMS execution at higher prices.
2) Cheap Bulk Text Message Companies offering low prices but reliability may be lower and delivery may take a longer period of time.
The authors considered a number of significant cheap bulk SMS providers in Australia and as result found a good selection of reliable and service orientated companies. They include Burst SMS, SMS Broadcast; SMS Tech, ClickSend and DirectSMS. From reviewing these companies a cheap, bulk SMS comparison table was formulated for the reader to compare a set of important features offered by these companies. These include distribution, price, features, service support, reliability, present clients, and promotional offers.
Features of cheap bulk SMS services
One of the main factors that companies look for when wanting to send out text messages is the ability of providers to deliver small and large volumes at the same time with the same reliability. Finding the right bulk SMS Service provider taking into account charges can take some time to find considering there are so many features offered. Cheap bulk SMS are very important when using for campaigns or information whether they be for marketing programs or customer updates.
Features that you need to look for is how the SMS will be managed, what type of gateway service is used, what inbound system will be adopted, will the SMS go straight to an email or will it be sent directly to a mobile phone. You need to be aware that any destination number can be easily included and be able to be imported from an Excel or similar software. You need to know that numbers can be exported from a program that can manage contacts. Such a file will be uploaded easily and safely into a provider’s address book so that it can be used for actions such as promotions or a marketing campaign. The ability for names and other information to be merged and translated into simple text messages will mean that you can personalise messages and so improve client or customer engagement so as to improve your marketing or communication campaign.
What the cheap bulk SMS comparison table has provided is the ability to see and appreciate the extensive amount of research that has gone in formulating the table covering features such as price, reliability, reputation as well as the notifying you of providers’ quality and security certifications such as ISO 27001 and ISO 9001.
Reviewing all the features expressed in the comparison table, it is shown that Burst SMS has the best rating of all the other SMS bulk providers. Looking at the graph below, the authors have been able to provide you with comparative visual rating from 0 to 100. With regard to features Burst SMS has a ranking of 97 out of a 100. SMS Tech follows closely with similar feature products and services and is rated a close 89 out of a 100. The other three SMS providers have achieved a lower rating ranging between 72 to 81 out of 100. It must be emphasised that all the cheap bulk sms providers do offer a good range of valued features and should not be left out as prospective good SMS companies.
Charges by Bulk SMS Providers
By researching and comparing different top level sms bulk providers, a Comparison Table was formulated that provide an indication of their prices overall. It can be seen that the most expensive is in the range of 20% more than other provider competitors reviewed, dependent on the volume of text messages sent.
Let’s look at the charges incurred by different cheap bulk sms providers as displayed in the table below. As can be seen the costs are dependent on on the volume of sms distributed each month whether they be a low 500 plus, 10 000 plus, 100 000 to 500 000 or over a 1 000 000 text messages for the month. From the table it shows that with lower volumes, these charges can vary from around 9 cent per message to 7 cent for each message sent. There is a 20% difference in such charges. While with larger number of SMS distributed such as 100,000 plus that are distributed on a monthly basis, the costs vary from 5.5 cent to 8.1 cent for each message sent. That’s a difference of around 30%. While on mass scale of one million or more, the cheapest quote is around 4.7 cent to the dearest quote of 7.1 cent for each text message sent which is around 30% price difference.
The pricing structure of cheap bulk SMS providers in Australia is presented below:
As can be observed from the table, some bulk SMS providers provide cheaper costs if the SMS volume are lower while others offer better rates. Therefore it is to your advantage to do your research and compare prices to find the best competing bulk SMS provider with respect to their offer ins terms of charges.
To visually review the cost structure from a graphical representation as shown below, on the basis of a rating of 0 to 100, where 0 is very low and 100 is excellent, SMS Broadcast is shown to score the best with a most favourable, cheap bulk pricing range for SMS distribution of messages on a monthly basis. SMS provider, ClickSend, has similarly a very cheap costing structure and with a rating 82. This is then followed by Burst SMS with a good solid rating of 74. The other providers being SMS Tech and Direct SMS do not have competitive pricing range as indicated by their rating of 46 and 48 respectively.
Another consideration about charges is the virtual number costs which may be more expensive each month for different distributors as is the Keyword Response SMS service. These applications are designed to send customised SMS replies or reminders based on the ‘Body’ of the incoming text message. So when you receive an SMS on your mobile phone, your mobile application will fetch the ‘Body’ request of the text message. So in that way the application will be able to match the content of the incoming text message with the keywords previously listed and sent as a reply.
Reliability considerations of cheap bulk SMS providers
One of the other considerations that need to be taken into account is the reliability of providers in distributing cheap, bulk SMS. In number of instances, the bulk SMS provider recommends optimum solutions at a cost-effective price, tailored to meet each requirement. They actively monitor the prices of the SMS markets and claim that they offer the low everyday prices for SMS messages. They have a price match guarantee in case the client happens to find a lower price. Therefore, one needs to consider such charges against other SMS providers.
The other issue that needs to be considered in what is termed Up-time Guarantee reliability. Providers can offer a certain level of guarantee for the distribution of SMS and most providers offer either 99%, 99.5% or 100% Up-time with a Service Level Agreement guarantee. The value of an up-time guarantee is that when a marketing pitch is sent out it guarantees that it will delivered by a certain day. However, even the best guarantee will not stop your site going offline.
When comparing the reliability of the Australian bulk and cheap SMS providers, it is reassuring to know that they all provide a strong reliability factor and quality customer service. This places them in good stead with clients and customers knowing full well that arrangements and distribution requirements are in place to ensure the distribution of SMS will be met as required. So referring to the graphical representation below, you can see that SMS Broadcast, ClickSend and DirectSMS rate extremely highly with a top 100, but very closely followed by Burst SMS and SMS Tech.
Reputation about Cheap SMS providers
Another factor that needs to be considered in deciding to select or appoint as to the right cheap bulk SMS provider us the reputation attained over a period of time. Our review of the various providers selected found that certain companies apparently had a strengths in their network services more than their competitors. Being Australian based companies do support the network systems of Telstra, Optus, Vodafone and Virgin Mobile.
This was formulated considering also the provision and suitability of their customer service support to answer inquiries or assist in the dissemination of text messages. that was mentioned above. Of course, factors like the pricing policy as part of its competitiveness also had a bearing on such a decision. Finally the fact that a number of reputable Australian and overseas companies engage these Australian providers is indicative of their reputation. A list of some of the clients can be viewed on the providers’ websites or on Bulk SMS Australia Comparison Table.
By comparing the cheap, bulk SMS providers reputation criteria, a number of key features needed to be considered. Additionally there are other offers that can influence the reputation of the company. Overall, it was decided that out of all the bulk SMS providers researched, SMS Tech was regarded as the most reputable organisation ranking a top 100. This was closely followed by Burst SMS also with a very high rating of 97. SMS Broadcast is well regarded with a reputation score of 86. However some other bulk SMS providers listed rated much lower with Direct SMS rating a mere 59 out of a total of 100.
About the Comparison Table
The Cheap Bulk SMS Comparison Table was a result of identifying the need for a simple, comparative table of date that could make a prospective client able to decipher and analyse the required selection criteria required to make a valued judgement or decision on too engage to do SMS distribution. As a consequence, a simple, easy to follow comparative table was developed to provide you with all the information you needed whether it be distribution costs, networks availability, composing online to single and bulk recipients, credit availability, service support and so on.
It is important to appreciate that the review of information placed in the table must be taken as a guide only as certain charges and features may be constantly updated on the providers’ websites without prior notification.
This Table is of course provided is free of charge with no strings attached. However there may be commission required from the provider if you click into their website and engage their services. As you will see no advertisements are on this site so there is no bias in the decision process by both the authors or yourself.
This page was last updated on 12 February 2016.