A comparison of Cheap Bulk SMS Service Provider

Extensive research on Australian SMS distributors is presented in a simple and easy to follow format covering pricing, reliability, reputation, and customer service.

This will assist you enormously in selecting a cheap bulk SMS service provider for your company or organisation to engage their services.

Cheap Bulk SMS Service Provider Comparison

There are many cheap bulk SMS providers available in Australia and overseas which makes it more reason to be able to select the right company from a cheap perspective in terms of their pricing schedule and the way it can offer mass texting in an effective and efficient manner. Finding the right type of service that Australian businesses and organisations can take some time to understand and make a decision as to which one to engage.  Cheap bulk SMS service providers offer a variety of features to ensure bulk size SMS are distributed at one time whether it is for mid scale or to large scale numbers.

To understand and be thorough enough to have the time to do your research takes a long time. But it will mean that you will know all the conditions necessary for distribution and have a good appreciation of the critical factors such as features, price, reliability, reputation and certification such as ISO27001 and ISO 9001 for quality and security. Alternatively, by using this SMS Comparison Table and associated site, all this information is presented in an easy to read and follow manner.

Many Australian companies are quickly learning the benefits of using a text messaging service for their organisations. Cheap, bulk SMS  services are commonly associated with marketing and communication campaigns, for staff information and updates, for alerts and reminders, and for special deals to customers who opt-in to receive special deals.

A SMS Provider Comparison table has been developed to make it easier for you to appreciate the variety of features offered by the top cheap SMS bulk providers in Australia.

Textit Website

From the analysis of comparison table  provided, ClickSend is considered to offer the best value.

What do Australian SMS providers offer?

There are numerous bulk SMS Australian providers that will provide the service with ease of distribution at a valued yet cheap rate of prices. By providing a database of your clients, customers, consumers, staff or general public, the whole process takes only a few minutes to be processed from sending what message you need to be sent out to the finish, that is, your end-users receiving the text message as a SMS.  It will only take just a few seconds to send an SMS, whether the database contains hundreds or even thousands of contacts. It is a friendly and efficient way of communication.

Within Australia there are two set of bulk SMS providers:

1) Premium Bulk Text Message companies offering high reliability and fast SMS execution but at higher prices.
2) Cheap Bulk Text Message companies offering cheaper prices but reliability may be lower and delivery may take a longer period of time.

The names of cheap bulk SMS service providers in Australia are large and varied and therefore you need to be discerning as to what is a good, reliable and well service orientated company to engage. The details below are presented for your consideration. Examples of such top SMS cheap providers include BurstSMS, SMS Broadcast, SMS Tech, ClickSend and DirectSMS. They are presented on the SMS Comparison Table provided that has been developed for your assistance in comparing a best set of features considered by your organisation.

There are a number of key selection criteria that are considered when choosing the most appropriate cheap provider to distribute your text messages. They include distribution, price, features, service support, reliability, present clients, and promotional offers.

Distribution and Features

The following details will make you better aware of the critical features that each Australian cheap SMS bulk service providers has to offer your organisation.

The advantage to sending a mass text message through one of the bulk SMS provider is that there is no software required to download or to install. This is because these providers are totally web based which means that the only requirement is for you to have a web browser and Internet access.

One needs to realize that SMS distribution is a very effective two-way process. You need to know that the bulk sms provider can send a text message to a mass target audience but also can receive responses back that can be reviewed on the web or forwarded to your specific email address. This way, you on behalf of your organisation or company can know promptly what were the responses to the message sent out.

The overall benefit is this technology is that any cheap bulk sms provider has the ability to track SMS to find out if the text message has been received on the recipient’s mobile phone. They can provide detailed delivery reports which show bounces of messages sent through the API or online platform. This means that a record of all incoming and outgoing SMS can be noted and ensure a delivery tracking analysis is recorded on any marketing or communication campaigns. The records can be exported onto Excel spreadsheet for easy evaluation.

The cheap bulk SMS companies listed run high speed gateway connections to suppliers which means that they have the capacity to cater for either low, medium and high volume clients to be sent within a short time frame.

A number of these nominated SMS companies outlined in the SMS Comparison Table will ensure messages are anti-SPAM compliant. One of their services cleans a SMS contact list when it is imported and can be reformat when they are in different styles. Some have an auto-opt out for clients with free access to their pool of shared virtual reply numbers.

From the selection criteria presented to you on their features that would help you make a logical and clear decision, a representation table has been prepared. As you will see, ClickSend has the optimal features of the five top SMS Bulk providers listed. It ranges from more than 90 out of a 100 which indicates an excellent group of features. This is closely followed by SMS Tech with a range of 89 out of a 100. The other three SMS Bulk providers do have a reasonably good range of features with added value and should not be avoided because they are 20 or more lower than the top provider with respect to features offered.

Pricing of Services

The price variation shows that a number of cheap bulk sms service providers are leaning towards lower volume distribution while a number of other providers offer better pricing for a larger distribution. It is to the client or prospective client’s benefit to check around and see what competing bulk SMS providers have to offer in terms of charges.

To clarify this position on pricing, let’s compare different service providers charges. Dependent on the volume of text messages distributed over a period of a month, the charges can vary whether it be 500+, 10 000+, 100 000+, 500 000+ to 1 000 000+ message per month. For lower volumes, the pricing structure incurred by different providers will vary from around 9c per text message to 7c per text message. That’s a 20% difference in charges. While with larger volume distribution, around 100,000+ that are sent on an average monthly basis, the costs will range from 5.5c per message to 8.1c per message, a significant difference between companies of around 30%. With large scale distribution of one million or more text messages sent on an average monthly basis, the cheapest quote is 4.7c per message while the dearest quote of 7.1c per message, that’s around 30% price variation.

The table presented shows you the pricing structure of major cheap bulk SMS service providers in Australia. It should be noted that pricing schedules of SMS providers may change without notice. As shown provided below, one can see on a rating of 0 to 100, where 0 is non existent to 100 an excellent service, SMS Broadcast has the best SMS pricing range for the dissemination of text messages during a month period.  This is followed by ClickSend which has also a very good comparable costing structure. This is followed by BurstSMS with a rating of 74 out of a 100. With the other two providers,  the range of messages distributed per month , both SMS Tech and Direct SMS  are not comparable in prices compared the other bulk SMS providers outlined.


Of course, there is a need for a reputable SMS companies to be reliable when sending cheap texts to customers, clients, staff or any groups that need to be communicated. One the criteria for selecting an appropriate provider is that you can be assured the client that the specific text message can be schedule for transmission at a set time. Scheduling is so important for alerts, reminders for appointments or important dates to customers, clients, or staff.  Alternatively, schedule a text message in advance when the company wants to introduce or promote a marketing or communication campaign.

Numerous Australian SMS service providers discussed do have an up-time reliability of 99% to 99.9% or in few cases guarantee a 100% up-time supported with a Service Level Guarantee (SLA) as part of their overall assurance.

Again, using the overall selection criteria  considered to be imperative from a reliability perspective, the graphical representation shown below, it is pleasing to note that all these cheap bulk SMS service providers offer a very reliable service to clients. They are regarded as all near excellent with a range from 98 to 100 which means that they meet clients, customers and staff expectation of providing mass text information in a reliable and efficient manner.

Customer Service and Reputation

It is one thing to offer a range of features and relatively cheap prices, it is another matter to know that there is, with most cheap bulk providers, a nearby customer support centre available in Australia to answer queries or to assist with the distribution of text messages. It is this factor that has large reputable Australian and multinational companies being clients of bulk sms Australian providers. A list of some of the clients can be viewed on the providers’ websites or on the SMS Comparison Table.

Many Bulk SMS companies provide a promotional offer so that possible or potential clients can be provided with a free trial to review its effectiveness as well as the efficiency of the service. Such free trials vary from 5 free SMS to 50 free SMS.

Using the basis of the graphical table representation, it can be seen that both SMS Tech and Burst SMS are standouts in terms of reputation and customer service with a range from 97 to 100. This is excellent from a client’s point of view. However the other providers do follow relatively closely which are SMS Broadcast with an 89 and then ClickSend with 88 out of a 100. Direct SMS has a lower rating of 59 out of a 100.

About Bulk SMS Australia Comparison Table

A Bulk SMS Provider Australia Comparison Table has been developed and available for readers to use, free of charge. The authors, having worked with some of the leading cheap bulk SMS Australia service providers in the past, but now working in a different field, have independently evaluated the key information using a number of key selection criteria (as stated above) to ensure a fair, unbiased and equitable overview of the services offered by a number of these leading providers.

Textit Website

It should be stressed that the comparison table has being manually formulated and analysed but providers’ websites may change their prices and features without notice so it is recommended that readers should double check prices and features prior to engaging these cheap mass SMS products. If you have any information from this comparison table that appears to be inaccurate or needs to be updated, please use the ‘contact us’ section to notify the owners of the site. We will aim to have the change(s) made as soon as possible.

The Comparison Table is provided for free to assist you however a commission may be requested from the provider’s site if you click through their website and engage their services. As you will have noticed there are no forms of advertising on this site and the authors have made price and other key features their selection elements that have led to the recommendations made on the site.

The authors understand just how hard it is to complete a full comparison of cheap SMS Bulk service providers in Australia. With so many SMS companies in Australia, pricing structures and delivery networks it can take days to weeks to find the right provider for you. Having worked with some of the leading SMS Australia providers in the past, the key information that Australian businesses needed were collected from individual Australian SMS providers websites and inserted into the SMS Comparison Table.


This page was last updated on 28 June 2020.

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