SMS Comparison > SMS Comparison Table

Broker Reviewed

Features ClickSend Wholesale SMS SMSTech directSMS SMS Central BurstSMS
Overall rating
7.8
7.5
6.5
5.0
4.3
7.5
Price (out of 5) 4 4.0 3 2.5 1.0 2.5
Tools (out of 5) 4 4.0 3.5 3.0 3 4.5
Trust (out of 5) 4 3.5 2.0 3.0 2.0 4
Customer service (out of 5) 4.5 3.5 3.0 3.0 2.5 4
Years founded 2013 2014 2010 2001 2009 2007
Listed or Private company Private Private Private Private Private Private
Head Office Perth, Australia Melbourne, Australia Melbourne, Australia Sydney, Australia Melbourne, Australia Sydney, Australia

Pricing

Price per sms ClickSend Wholesale SMS SMSTech directSMS SMS Central BurstSMS
  • >250K+
  • >100K+
  • >10K+
  • >2000
  • 5.7 cents
  • 6.2 cents
  • 6.7 cents
  • 7.2 cents
  • 5 cents
  • 5.5 cents
  • 6.5 cents
  • 6.5 cents
  • 5.2 cents
  • 5.9 cents
  • 6.9 cents
  • 7.4 cents
  • 5.2 cents
  • 5.2 cents
  • 5.2 cents
  • 5.6 cents
  • N/A
  • N/A
  • N/A
  • N/A
  • 4.9 cents
  • 4.9 cents
  • 6.9 cents
  • 7.9 cents
Payment mode Prepaid & invoice Prepaid & invoice Prepaid & invoice Prepaid & invoice N/A Prepaid & invoice
Price match
Set up fees
N/A
Monthly fees
N/A
Feature ClickSend Wholesale SMS SMSTech directSMS SMS Central BurstSMS
Payment methods Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit N/A Prepaid & invoice
Payment mode Prepaid & invoice Prepaid & invoice Prepaid & invoice Prepaid & invoice N/A Credit card or direct debit
Price match
Set up fees
N/A
Monthly fees
N/A

SMS Functions

Feature ClickSend Wholesale SMS SMSTech directSMS SMS Central BurstSMS
API for Developers
Software needed
SMS Gateway API API API Option API API
2-Way SMS
Option
WebSMS
Email to SMS
Carriers Australian Australian Australian N/A N/A Australian
Dedicated number $19/month Not disclosed Not disclosed Yes -$19pm N/A $19/month
Inbound SMS Free Free Not disclosed Optional extra N/A
Money back guarantee

Reliability

Feature ClickSend Wholesale SMS SMSTech directSMS SMS Central BurstSMS
Global coverage
No mention No mention No mention
Gateway uptime 100% 100% 99% 99.99% 99.9% 99.99%
SLA guarantee 100%
No details
100% 100%
Spam compliant
Security and Privacy policy

Customer care service

Feature ClickSend Wholesale SMS SMSTech directSMS SMS Central BurstSMS
Free trial
- 50 Free SMS
- 25 Free SMS
- 25 Free SMS
- 10 Free SMS
Phone support
Yes
Email support
Support hours 24/7 Business hours Business hours Business hours Business hours 24/7
Reviews 4.1 - 3,282 Reviews 1.0 - 3 Reviews 4.1 - 7 Reviews Trustpilot = 1.4/5 - 36 reviews 2.5 - 1 Review 4.4 - 125 Reviews

Overall

Features ClickSend Wholesale SMS SMSTech directSMS SMS Central BurstSMS
Overall rating 7.8 7.5 6.5 5.0 4.3 7.5
View Review View Review View Review View Review View Review View Review

 

Comparing SMS Marketing Australia Providers

Comparing SMS Marketing providers in Australia should be easy, but not necessarily so. You may ask why this is so. Every company’s pricing schedule and delivery are different; it offers various services, its customer care can vary, and it may use other gateway telecommunication carriers. An easy-to-read SMS Comparison Table has been developed based on different customers’ usage requirements and needs to simplify things.

Our SMS Marketing Comparison Table was developed to identify and compare the services and products offered by reputable Australian SMS Marketing providers through an independent yet well-analysed SMS Comparison Table. The information has been categorized into a simplified, readable, and easy-to-follow tabulated format to provide you with key information on critical selection criteria such as SMS distribution features, text message costs, network availability, customer service support, credit availability, and so on.

Cellcast is the recommended SMS Marketing Australia Provider.

Cellcast is a one-stop shop for all your mobile marketing needs, offering an easy-to-use range of SMS services. This SMS Marketing provider offers online SMS texting that marketers can use for promotions, communications, and reminders by sending and receiving SMS from any web-enabled computer. This is an efficient way of distributing messages to individuals, customers, clients, or organisations, involving just one simple step with no setup required.

Email to SMS is considered one of the easiest methods of sending an SMS from your computer. Cellcast, an SMS marketing provider, requires no username, password, or added software to send quick SMS without logging into a new website.

Latest update on 24 March 2025

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