• Messages/ month
  • 1 – 10,000
  • 10,001 – 50,000
  • 50001 – 100000
  • 100000-250000
  • 250000+
  • 500,000+
  • Other Costs
  • Monthly Charge
  • Dedicated Virtual Number
  • Deliverability
  • Australian Carriers
  • Server Uptime
  • Server Monitoring
  • Delivery Rate
  • Help And Support
  • E-mail
  • Phone
  • Web Chat
  • Reporting
  • Responses
  • Opt-Out
  • Deliverability
  • Quick Summary
  • Compliance
  • Meets Data Protection Act 1998
  • Meets Spam Act 2003
  • Credit Validity
  • Integration
  • Top Clients
  • 6.4c
  • 6.1c
  • 5.7c
  • 5.4c
  • 4.9
  • 4.9
  • None
  • $73/Month
  • Direct to Carrier
  • Uptime guarantee
  • 24/7 Monitoring
  • High speed
  • yes (24/7)
  • yes (24/7)
  • yes (24/7)
  • 120 Days
  • Web based & API

  • 19 Reviews
  • 7.2c
  • 6.3c
  • 5.4c
  • 5.4c
  • 5.4c
  • 4.1c
  • None
  • $25/Month
  • Direct to Carrier
  • 99.99% Uptime
  • 24/7 Monitoring
  • 500 per minute
  • yes (24/7)
  • yes (24/7)
  • 1 year
  • Web based & API

  • 1 Reviews
  • 7.3c
  • 7.0c
  • 6.7c
  • 6.7c
  • 6.7c
  • 6.7
  • Variable
  • $50/Month
  • Direct to carrier
  • 100% gateway uptime guarantee
  • 24/7 Monitoring
  • High Delivery speed
  • Yes (24/7)
  • Yes (24/7 & Local Number)
  • Unlimited
  • Web based & API

  • 4 Reviews
  • NA
  • NA
  • NA
  • NA
  • NA
  • NA
  • Direct to Carrier
  • 100% uptime guarantees
  • 24/7 Monitoring
  • High Delivery speed
  • 12 Months
  • Web based & API

  • 136 Reviews
  • 17c
  • 15c
  • 10c
  • 19c
  • 10c
  • 10c
  • $50/month
  • Included
  • Direct to Carrier
  • N/A
  • 24/7 monitoring
  • High Delivery speed
  • 1300 Number
  • Web based
  • Unknown

  • 67 Reviews

Clickatell is the Recommended Premium Business SMS Provider

Clickatell has one of the world’s largest online gateway system  covering over 220 territories and 1,000 plus networks, your business can now connect with customers in every corner of the world. Our recent comparison found they offer the best value because:

  • They offer the lowest prices in most SMS delivery brackets
  • They have 24/7 support and local support from Sydney
  • They cover all the premium telecommunication networks including Telstra, Optus & Vodafone
  • They offer real-time SMS reporting including up-to-date message delivery statuses.
  • There are multiple payment options such as Paypal
  • They offer multiple protocols/interfaces

Distribution of text messages

Clickatell’s direct and cost-effective routes ensures that Australia SMS campaigns are delivered super-fast with a 90% delivery rate. They make it easy to engage with your customers, whether you want to send a bulk SMS campaign, improve your customer service or generate leads.

Clickatell’s global SMS gateway, makes it easy to send and receive bulk SMS messages reliably from your application or website to anywhere in the world. Their SMS gateway offers one-way (1-way) and two-way (2-way) messaging with 24/7 support and have more than 15 years of experience in delivering SMS globally.

They deliver premium telecommunication carrier grade SMS solutions to  more than 13,000 businesses, government and SME customers so well as application developers across the world.

A less favourable side of the Clickatell service is their credit validity of 120 days. The charge $73 for a dedicated virtual number which is high for this industry. That said, this cost is minimal compared to the savings experienced from their lower SMS prices.


High Volume Customer?

If you’re looking to send high SMS volumes (over 500,000+ SMS) then you may want to consider BurstSMS. Their rate is around 4.7 cents which is significantly lower than the other premium SMS business providers but slightly cheaper than Clickatell. However for the lesser volumes as shown in the SMS Comparison Table, Clickatell has cheaper rates for each SMS distributed.

They also have a lower dedicated virtual number price of $25 per month and a longer credit validity of 1 year. You will be sending through a hybrid gateway if you elect the lower priced SMS, however this provider offer a premium, direct to carrier service at a slightly higher price per SMS.

Comparing Premium vs Cheap Providers

A number of of Australian organisations have engaged a SMS provider with most using one of Australian reliable telecommunication carriers such as Telstra, Vodafone and Optus. These networks cover most of Australia territory and will deliver messages within matter of seconds or minutes at the latest. However, there are a number of Australian SMS providers who do not use these networks due to their higher delivery fees. Rather they use hybrid networks that come from overseas carriers. The typical example is Clickatell whose offices are not in Australia. These networks still have a relatively high deliverable level but one must be aware that their text messages can be delayed by minutes to hours. This can have limitations when it comes to large volumes and in some cases may have a failure to deliver.

A business that needs all their messages to be delivered within seconds needs to seriously consider the more expensive premium network providers such as mentioned above. An example could be a internet service provider who has a password reminder service via SMS. In these circumstances customers would need the SMS almost instantly so they can recover their password. The other key reason a premium SMS network provider should be considered is if you need 100% of your messages to be delivered. If the text messages are to be sent out with confidential information that the receive will urgently need, then a premium provider is again a must.

Compliance Issues

Another reason that need to be considered for businesses, enterprises and organisations when using a text messaging service provider is the ease of use when it comes to your campaign or communication message that it ensures SMS are anti-SPAM compliant and maintains a General Data Protection Regulation system. They also have a list cleaning service as standard which cleans a SMS contact list when its imported and can reformat numbers when they are in different styles. They also have an auto-opt out for their clients with free access to their pool of shared virtual reply numbers.

If the business still want reliability but it’s not as critical than there is more flexibility in choosing a business SMS provider. A perfect example may be a dentist who is looking to adopt an SMS reminder service for his/her patients. In these circumstances the reminder messages are important but if they are delayed by a few minutes or if 1 in 1,000 was not delivered it wouldn’t have a real impact. The price differences between using a cheap SMS company versus a premium one (especially for low volume clients) will be substantial so there is little point paying for a premium service that you don’t really need.

So the key elements to always remember are:

  1. Does the SMS needs to arrive to the sender almost immediately?
  2. Do I need 100% deliverability of the SMS messages?

If either of the above messages are a ‘Yes’, then you have no choice but to engage with an SMS provider that uses premium Australian SMS networks. If on the other neither are critical (which doesn’t mean they are not important) then a provider that uses a hybrid carrier network could be a better option.

About this premium SMS comparison

SMS Comparison Table and Site was created by experts (authors) who have worked within the SMS sector for a number of years and understand the difficulties faced comparing SMS companies and their features. The Australian authors no longer work with any SMS provider so they have made these comparison tables independently of the providers using the information from the SMS providers website.

When it comes to premium SMS providers, eight were considered in the original comparison table but three were not included based on their lack of pricing detail (such as Message Media), poor deliverability statistic information and customer service.

As the information on the table above comes from the authors viewing the providers websites on an ongoing basis, the key information should only be used as a guide since prices and features may be updated by the SMS providers website without advanced notice. If you find any information on the table above or this website to be incorrect, please use the contact us form to let us know and changes will be made promptly.

We take your privacy and don’t ask for your personal details on this site. All comparison tables are provided for free but a commission may be requested if you click through to their website and engage with their service. There are no other forms of advertising on this site and the authors have made price and key features the elements that have led to the recommendations made on the site.


Updated on 15 January 2020

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