Clickatell The Recommended Premium Business SMS Provider
Clickatell has the world’s largest online gateway covering 819 networks across 221 countries. Our August 2014 comparison found they offer the best value because:
- They offer the lowest prices in most SMS delivery brackets
- They have 24/7 support and local support from Sydney
- They cover all the networks including Telstra, Yes Optus & Vodafone
- They offer real-time SMS reporting including up-to-date message delivery statuses.
- There are multiple payment options such as paypal
- They offer multiple protocols/interfaces
Clickatell is one of the world’s oldest business SMS provider with over 10 years experience. They deliver carrier-grade business SMS solutions solutions that are used by by more than 13,000 businesses, government and SME customers and application developers across the world. A less favourable side of the Clickatell service is their credit validity of 120 days. The also charge $73 for a dedicated virtual number which is high for the industry. That said, this cost is minimal compared to the savings experienced from their lower prices.
Another reason Burst SMS was chosen as a recommended provider was the ease of use when it comes to their campaign system which includes ensuring messages are anti-SPAM compliant. They also have a list cleaning service as standard which cleans a SMS contact list when its imported and can reformat numbers when they are in different styles. They also have an auto-opt out for their clients with free access to their pool of shared virtual reply numbers.
High Volume Customer?
If you’re looking to send high SMS volumes (over 500,000) then you may want to consider Burst SMS. Their 500,000+ send rate is 4.1c which is significantly lower than the other premium SMS business providers. They also have a lower dedicated virtual number price of $25 per month and a longer credit validity of 1 year. You will be sending through a hybrid gateway if you elect the lower priced SMS, however Burst also offer a premium, direct to carrier service at a slightly higher price per SMS.
Comparing Premium vs Cheap Providers
Most Australian’s are use a provider from a local telco firm such as Telstra, Vodafone and Optus. These networks cover most of Australia a deliver messages within seconds. Most SMS providers though don’t use these networks though due to the higher delivery fees. Rather they use grey networks that are often overseas. These networks still have a relatively high deliverability but messages can be delayed by minutes to hours, can have limitations when it comes to large volumes and in some cases may have a failure to deliver.
A business that needs all their messages to be delivered within seconds should consider the more expensive premium network providers such as those above. An example could be a internet service provider who has a password reminder service via SMS. In these circumstances customers would need the SMS almost instantly so they can recover their password. The other key reason a premium SMS network provider should be considered is if you need 100% of your messages to be delivered. If the SMS messages for example are been sent out with confidential information that the receive will urgently need, then a premium provider is a must.
Cheap SMS providers are suitable for all the other business who still want reliability but it’s not as critical. A perfect example may be a dentist who is looking to adopt an SMS reminder service for his/her customers. In these circumstances the reminder messages are important but if they are delayed by a few minutes or if 1 in 1,000 was not delivered it wouldn’t have a real impact. The price differences between using a cheap SMS company vs a premium one (especially for low volume clients) will be substantial so there is little point paying for a premium service that you don’t really need.
So the key elements to always remember are:
- Does the SMS needs to arrive to the sender almost immediately?
- Do I need 100% deliverability of the SMS messages?
If either of the above messages are a yes, then you have no choice but to engage with an SMS provider that uses premium Australian SMS networks. If on the other neither are critical (which doesn’t mean they are not important) then a provider that uses a grey network could be a better option. You can provide these providers on other page of this website.
About this premium SMS comparison
SMS comparison was created by a couple who have worked within the SMS sector and understand the difficulties faced comparing SMS companies and plans. The Australian couple no longer work with any SMS provider and have made these comparison tables using the information provided by the Australian SMS providers website.
When it comes to premium SMS providers, eight were considered in the original comparison table but three were not included based on their lack of pricing detail (such as Message Media), poor deliverability statistic information and/or customer service.
As the information on the table above comes from the authors viewing the providers websites and then copying key information, the information should only be used a guide as prices and features may update by the SMS providers website without warning. If you find any information on the table above or this website to be out of date or incorrect, please use the contact us form and changes will be made quickly.
We take your privacy and don’t ask for and of your personal details on this site. Instead, all comparison tables are provided for free and a commission may be provided from a provider’s site if you click through to their website and engage with their service. There are no other forms of advertising on this site and the authors have made price and key features the elements that have led to the recommendations made on the site (not any commission levels).